The Long Url Will Automatically Be Shortened By Twitter

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For blog posts: Set the Share URL option to use the page URL, use the title of the page for the tweet text, then enter your username into the via box. An example might read: "How to Use Snapchat Stories to Captivate Fans http://www.andrewmacarthy.com/-captivate-fans-with-snapchat-stories #snapchatmarketing via @andrewmacarthy." The long URL will automatically be shortened by Twitter.

For product pages: Set the Share URL option to use the page URL, but customize the tweet text to read like the sharer is tweeting about the item personally and not in over-promotional manner, e.g., "I love these stripy Craesa sneakers from Aldo #aldoshoes http://www.aldoshoes.com/women/shoes/trainers/30189991-craesa/16." Again, the long URL will be automatically shortened upon tweeting.

Encourage retweets and social sharing using Tweet This

Short, helpful, and inspirational quotes are a brilliant way to market you and your business on Twitter. One of the coolest ways to implement this strategy is via the free Tweet This website at https://clicktotweet.com/

Heres how it works:

1. Enter a quote from your blog or website that you want others to tweet.

2. Click the "Generate Tweet Link" button to create a custom link URL and embed code.

3. Share the link and/or get the embed code.

If you imagine the following quote is a part of one of my blog posts or a page on my website, the final result from Click to Tweet might look something like: "Consistency is one of the key strategies to rocking your social media strategy via @500socialmedia [Tweet This]", where ["Tweet This"] is a clickable link that opens up the users Twitter account, pre-populates the status update box with my chosen quote, and is ready for them to share with all of their followers instantly. Notice how I included my @username to add an element of attribution, which might also gain me some interest. Another strategy for Click to Tweet involves using it on the "Confirmation" page that loads after a purchase on your website has taken place, as an opportunity to encourage someone who has just purchased to share their excitement about the transaction, e.g., "I just bought a copy of 500 Social Media Marketing Tips - Ill be a pro in no time! #socialmediamarketing [product link]."

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